Tuesday, April 13, 2010

Where's the classical? Well, where's the pledge?

"Where's the classical music?" That's the question that listeners often ask WTJU announcers (and perhaps each other) this time of year. It's gone -- but only temporarily. WTJU features four genres of music in its weekly line-up: classical, jazz, rock, and folk/world music.

Being a community radio station, we're expected to raise the funds to cover approximately half our operating budget from our listeners, which means we hold two fund drives each year. In the fall, the classical and jazz departments take over the station, giving our volunteer announcers to create all kinds of special programs to celebrate these two genres in all their diversity.

In the spring, the rock and folk departments get their turn, and do the same thing. If you've tuned in recently expecting to hear classical music and heard something else, that's the reason. Don't worry -- everything goes back to normal soon. But there's a few things we hope you do during the Spring Rock and Folk Fund-Raising Marathon.

1) If you tune in, stick around. Our rock and folk volunteer DJs are just as knowledgeable about the music they play as our classical and jazz announcers. You can expect top quality programming that really digs into the repertoire regardless of when you tune in. And you might be surprised at what you discover.

2) Whether you stay tuned or not, make a pledge. This station, like many other non-commercial stations, depends on listener support. And the more budgets are tightened from other funding sources (including underwriting), the more important your pledge becomes.

So take a moment and give that person on the air a call. 434-924-3959 is the number, and make a pledge to support your favorite radio station. And don't think in terms of tip-jar amounts, either! Our expenses may be small compared to other stations, but they're not non-existent. If every one of our listeners called in with a $100 pledge, the fund-raising part of the drive would be over before it started (although we'd still do all the great special programs we planned, anyway).

And remember you can also pledge (and listen) online. WTJU.net is the address, and Donate Now the button to click.

Regardless of what your favorite type of music is, please consider pledging. Because your $100 (or larger) contribution helps keep WTJU on the air. So that when this fund drive is over, you can turn on the radio and hear the music you love -- instead of static.

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